What is SEO
The quick -ish guide to North Devon (SEO) Search Engine Optimisation and how it can help your business get found
“Search Engine Optimisation” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results. Search Engine Optimisation is all about making your website more visible to people who are using search engines to look for your product, brand, or services.
SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes.
Search Engine Marketing
SEM is part of online marketing and covers both paid and organic search queries. All the measures that involve you paying to place ads in search engines are grouped together under SEA (search engine advertising). So, the SEM area is made up of both SEA and SEO.
Search Engine Advertising
SEA measures involve you paying for your website to be listed in the display area of a search engine when particular search queries or phrases are entered. Organic and paid listings both appear on the search results page. However, they appear at different positions on the results page. Paid text ads are also marked as such.
Why is it so important that your website is listed on search engines?
By optimising your website for search engines, not only can you improve its ranking, and thus be found by potential customers, but you can also create a better user experience. That is the key to SEO: you are optimising for your visitors, not just for search engines.