north devon seo

What is SEO

The quick -ish guide to North Devon (SEO) Search Engine Optimisation and how it can help your business get found


“Search Engine Optimisation” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results. Search Engine Optimisation is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes.

north devon search results for seo

Search Engine Marketing

SEM is part of online marketing and covers both paid and organic search queries. All the measures that involve you paying to place ads in search engines are grouped together under SEA (search engine advertising). So, the SEM area is made up of both SEA and SEO.

Search Engine Advertising

SEA measures involve you paying for your website to be listed in the display area of a search engine when particular search queries or phrases are entered. Organic and paid listings both appear on the search results page. However, they appear at different positions on the results page. Paid text ads are also marked as such.

paid adwords advertising

Search Engines

Why is it so important that your website is listed on search engines?

good search engine results

By optimising your website for search engines, not only can you improve its ranking, and thus be found by potential customers, but you can also create a better user experience. That is the key to SEO: you are optimising for your visitors, not just for search engines.

Good SEO is long-term and follows guidelines.

These changes are important because search engines are always upgrading and changing their criteria for good rankings. So, as the webmaster, you should always be aiming to give users and search engines the best possible result for every relevant search query.

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